Although access to the premium of the insurance industry's traditional low season, but the insurance company premiums transcripts produced in July, but in no way inferior. Shanghai Securities News reporter yesterday learned from authoritative sources, continuing warming trend since the second quarter related stock movements

According to the throttle  Throttle Bodynoted, rates start market-oriented reforms that will make the competition between insurance companies tend intense. Predictably, the insurance company will launch more new type of insurance protection, although the decline in product margins than in the past, but it can stimulate growth in premium volume increase, from "high spread" to the "premium content" will become the future life insurance industry norm.

January to July, the former seven new individual insurance company premiums cumulative increase of 11%, bancassurance new single premiums cumulative increase of 3%. It is worth mentioning that the July monthly premiums continue to pick up, including a new single premiums continue to maintain double-digit growth year on year increase (18%), bancassurance new single premiums have declined compared to June but still an increase of 23 %.

Obviously, since the second quarter, a new single-premium life insurance industry in particular, continued to pick up a new single. Which much attention from investors four listed insurance companies, new individual insurance premiums in an increase of this important indicators, China Life, Ping An, China Pacific Insurance, China Life Insurance in April, May, June, July data were as follows: 3% / 4% / -2% / -27% -7% / 28% / 8% / 53%, 7% / 16% / 15% / 47%, 22% / 8% / 9% / 26%.

And before July this year, the insurance giant four new individual insurance premiums cumulative year on year growth, respectively: 1%, 11%, 15% -10%. Obviously, life insurance accounted for more than half of domestic insurance four giant country, gradually out of the premium has been declining trend.

In contrast, in a new single, the China Ping An's most stable premium growth, China Pacific Insurance premium growth is leading the industry. However, the performance of beautiful appearance, insiders saw behind worries.

The reforms were mainly open common type of life insurance (traditional insurance) pricing interest rate (from 2.5% to 3.5%), from the current interview situation, the general trend is: the insurance company will increase investment in the traditional insurance business especially pricing interest rate increased to 4.025% of the long-term annuity business. Predictably, the future competition between insurance companies will turn to more traditional insurance.

Indeed, the liberalization of interest rates, increased competition, will make the future profitability of traditional insurance products over the past decline, the corresponding costs will uplift, but the price was able to enhance product appeal, thereby stimulating growth in premium volume increase. This also means that insurance has been the "high spread" is coming to an end and instead will be ushered in the "premium content" era.

However, the two switching times still need a transition period. According Kero    Throttle Body   noted that the present situation, a large insurance company whether the launch and launch more large-scale long-term traditional insurance and annuity products are still on the sidelines. Especially long-term annuity products, as such products a longer period, the insurance companies operating these products will face in the next 30-40 years will have to bear the high costs of about 4%, so most insurance companies short term is still wait and see.