China's automobile production and sales have been first in the world for three consecutive years, among the world's automobile production and sales ranks of great powers, is in a power shift from the car power to a vehicle in the process. But we should clearly recognize that China's automobile industry has not yet matured, the automobile industry scattered, chaotic, weak, small pattern has not undergone a fundamental change, industry big but not strong today is the most prominent problem.

       According Kero   Throttle Body  is understood that China's automotive industry rely only on the domestic market to digest the huge output, exports are relatively small, international market share is low, and the country's largest car producer status mismatch. Export cars from the main point of view, China's automobile production enterprises not because a firm footing in the domestic market and then into the international market, but competition in the domestic market with avoiding speculative.

      The automotive industry is a typical large-scale industry, industrial scale is highly concentrated. China's automotive industry in the development process, the traditional pattern of resource allocation, there is entered over, decentralized management, economies of scale and lower levels of specialization and so on. This makes long-term central government and local governments in high tariffs and non-tariff measures in a series of growing up under the protection of most companies failed to form economies of scale.

      For a long time, China's automobile industry in technology is taking the "introduction - imitation - and the introduction - then imitation" of the road, has yet to form a full sense of innovation model of development by leaps and bounds. China's implementation of "market for technology" strategy, has successfully introduced foreign automobile production technology, China's domestic auto manufacturers have learned some advanced technology and management experience, automotive quality and yield increased every year. But this strategy while inhibiting innovation of China's automobile enterprises, especially the lack of core technology, key technology controlled by foreign companies, the profit margin is low, independent R & D capability is not strong, seriously hampered China's automobile industry sustained, healthy and stable development. Even in the course of joint venture, the joint venture of "global sourcing" instead of localization, greater use of large assembly approach gradually lose their ability in technological innovation.

       Recommendations and Reform Commission, the Ministry plans to strengthen the industrial level, and with the SASAC Automotive Group to jointly promote cross-regional, cross-ownership integration of resources and the effective accumulation of factors of production, to avoid duplication of investment and duplicated construction, enhance the ability to resist risks. Meanwhile, the strict new businesses, new project approvals, have been suspended in China to establish a joint venture company to re-apply foreign joint venture project approval.

      According to the     Throttle Body  Kero noted, China's own car company must first enhance brand awareness, and strive to establish a brand image, brand strategy, such as strengthening brand building relevant expertise, focus on brand management and brand development. Also need to do the brand positioning and timely upgrade. Secondly, the formation of a brand and product quality and follow-up services are inseparable. Through continuous technology development, improve product quality, and constantly adjust and sublimation sales and after-sale tracking service standards, product information and timely feedback, and ultimately enhance brand value, focus on production - Sales - Service - Feedback - improving quality and other sectors, to win customers long-term dependence and support, to create a brand, enhance the competitiveness of purposes.